As millions of children across the state head back to school, AAA warns motorists to be extra vigilant for pedestrians during before-and-after school hours.
The afternoon hours are especially dangerous for walking children. Over the last decade, nearly one-third of child pedestrian fatalities occurred between 3 and 7 p.m.
According to the AAA Foundation for Traffic Safety, a pedestrian struck by a vehicle traveling at 25 miles per hour is nearly two-thirds less likely to be killed as compared to a pedestrian struck by one traveling just 10 miles per hour faster.
“More than 330 child pedestrians died in 2013 and 13,000 were injured,” cautioned Cynthia Harris, AAA Northern California spokesperson. “AAA’s School’s Open – Drive Carefully awareness campaign is designed to curb a trend of unsafe driving behavior in school zones and neighborhoods that can result in children’s injury and death. We must remind motorists to slow down and stay alert as kids head back to school.”
AAA recommends that parents taking kids to and from school not put them at risk and securely fasten them with a seat belt, car seat or booster seat.
AAA offers the following tips for motorists to keep children safe as they navigate their way through school zones:
1. Slow down. Speed limits in school zones are reduced for a reason. A pedestrian struck by a vehicle traveling at 25 miles per hour is nearly two-thirds less likely to be killed compared to a pedestrian struck by a vehicle traveling just 10 miles per hour faster.
2. Eliminate distractions. Children often cross the road unexpectedly and may emerge suddenly between two parked cars. Research shows that taking your eyes off the road for just two seconds doubles your chances of crashing.
3. Reverse responsibly. Every vehicle has blind spots. Check for children on the sidewalk, driveway and around your vehicle before slowly backing up. Teach your children to never play in, under or around vehicles, even those that are parked.
4. Talk to your teen. Car crashes are the leading cause of death for teens in the United States, and more than one in four fatal crashes involving teen drivers occur during the after-school hours of 3 to 7 p.m. Get evidence-based guidance and tips at www.TeenDriving.AAA.com .
5. Come to a complete stop. Research shows that more than one third of drivers roll through stop signs in school zones or neighborhoods. Always come to a complete stop, checking carefully for children on sidewalks and in crosswalks before proceeding.
6. Watch for bicycles. Children on bikes are often inexperienced, unsteady and unpredictable. Slow down and allow at least three feet of passing distance between your vehicle and the bicycle. If your child rides a bicycle to school, require that they wear a properly-fitted bicycle helmet on every ride.
Since 1920, the AAA School Safety Patrol Program has been instrumental in helping students get to and from school safely. As the program marks its 95th anniversary, patrollers across North America and in 30 countries will take their post for another school year, wearing their ‘Lectric Lime belt or vest.
The largest safety program in the world, the AAA Northern California, Nevada & Utah School Safety Patrol Program has 8,416 patrollers.
This program has been praised by education and safety groups around the country – and in the world – for reducing injuries and fatalities among school children ages 5 to 14.
In 1949, The AAA Lifesaving Medal was created to recognize patrollers who saved a life in the course of their duties. To date, 411 patrollers have received this award nationwide.